JUST WHEN YOU THINK THINGS CAN’T GET ANY STUPIDER, ALONG COMES ABERCROMBIE & FITCH (AGAIN)
Abercrombie & Fitch, the retailer most associated with sexualizing young adults, has a great new idea for 8-year-old girls: Padded, push-up bikini tops. How awesome is that? The tops are available on the company’s website: Abercrombie Kids. (a website with a target audience of 7-13 year-olds)
Here’s a screen-grab of the bikini top from the A&F website as it was originally posted:
When word got out that A&F had stepped in it again and the controversy began, a couple of subtle changes were quickly made to the website. It’s on sale too! Those clever devils are sneaky, huh? Check it out:
Controversy over the sexualization of young girls is nothing new to A&F. Cast your mind back to 2002; remember when the company was selling thongs to pre-teens? Class act. Thongs that were decorated with cherries and hearts on them no less. Oh, and sayings like “wink wink” and “kiss me.” The outrage was substantial, prompting a bizzare response from a company spokesman:
“It’s not appropriate for a 7 year old, but it is appropriate for a 10 year old. (“it” being a thong) Once you get to about 10, you start to care about your underwear, and you start to care about your clothes.”
What a responsible company; nothing like being on the leading edge of 10-year-old girls caring about their underwear. I wonder how many of those little bikini tops A&F execs will be giving their children as gifts this year?